A Fashion Lovers Guide to SXSW 2023 Texas Monthly [Video]

In Texas, festival fashion in the fall means fringe, hats, and sparkle. But in the spring, during the two weeks in March when South by Southwest (SXSW) takes over Austin, fashion coalesces around one must-have accessory: the coveted festival lanyard and badge. 

As for what else to wear at this year’s SXSW, be nimble, as temperatures can go haywire in the Texas spring. Pack a hoodie for chilly conference rooms and to blend in with the tech bro masses. Two accessories that will certainly come in handy: sunglasses and comfy shoes, all the better for stomping around downtown Austin. Plus, don’t forget a big ol’ bag or backpack to cart around the plethora of branded water bottles and other sundries given out as freebies from panel to panel. 

Once you’ve prepped your fit, you’re ready to hit the fest. Should you be so lucky as to garner invitations, exclusive parties hosted by the likes of Kendra Scott …