Avocados from Mexico ready for Superbowl LIII The Yucatan Times [Video]

Avocados From Mexico is now working with EnergyBBDO, which won the creative account earlier this year. The brand worked with GSD&M on its prior four Super Bowl spots and Arnold on other projects.

Super Bowl Sunday is the biggest day for avocado consumption in America, according to Avocados From Mexico. In the four weeks leading up to the big game, the brand imports about 200 million pounds of avocados into the United States, says Alvaro Luque, president, Avocados From Mexico.

“It’s a nice combination of sales and brand building,” Luque says of running a Super Bowl campaign.

Some might say the brand doesn’t need to advertise during the game each year since plenty of people are already chomping on chips and guac. And while people may have tired of seeing avocado toast on restaurant menus and filling up their Instagram feeds, there’s no denying people are eating more avocados. In …