ANN ARBOR – Cantilever Investors created an innovation center campus in Ann Arbor and is set to open two more campuses, a second at Zeeb Road and I-94 and a third in Ypsilanti. Ann Arbor’s campus focuses on Biotech, Zeeb campus on energy tech and Ypsilanti on Medical tech.
Managing Partner Steve Tokarz explains how they operate in this video interview. He said cantilever uses the Business Model Canvas designed by Alex Osterwalder is intended to give a “snapshot” of a company’s potential at any point in time. It is a living document, continually updated as more information is gathered, and to guide the company in necessary next steps.
The necessary complement to the BMC is a methodology known as “Customer Discovery”. When done correctly, Customer Discovery involves the formulation of the necessary hypotheses that need to be true about customer behavior in order for the entire business model to …