NBC Makes Big Green Multi-platform Play [Video]

NBC Universal is expanding on its ecology awareness campaign, presenting 150 hours of environmental programming on air and online next week.

On-air talent from John Krasinski of “The Office” and Jaime Pressly (“My Name Is Earl”) to NFL football commentator Tiki Barber will be featured in public service announcements offering their perspectives on the “Green Your Routine” theme.

NBC News will run the second part of its “Ends of the Earth” series on “The Today Show,” with segments featuring the show’s anchors reporting from exotic locales worldwide on the effect global warming is having on the water supply. “NBC Nightly News” environmental correspondent Anne Thompson will be reporting on energy challenges facing the Obama administration.

NBC-owned stations will produced eco-themed segments on air and online.

Six NBC primetime shows, including “Lipstick Jungle,” “Kath & Kim,” “My Own Worst Enemy,” “Knight Rider,” and this week’s “Law & Order” will have green …