The first sustainable PLAYMOBIL product range WILTOPIA launches Ethical Marketing News [Video]

We live in a breathtaking world filled with abundant species that are worth loving and protecting. Wiltopia raises and even expands the fascination for our big blue planet. The product range makes knowledge accessible in a child-friendly way and helps explain complex contexts from everyday life and our world. The products’ innovative material and the educational approach add a special value to children’s play. In an exciting way, they demonstrate how important animals and the environment are for the continued survival of Earth. From September, children will be able to discover the Amazon region with the second Wiltopia wave including six colourful items.

Durable quality – the environmentally friendly way

Wiltopiais the first product range from PLAYMOBIL to be made from an average of over 80% sustainable material. PCR plastic — i.e. plastic that has already been used by consumers and then fed back into the recycling loop — as well as bio-based plastics are used. Discarded recyclables …