We don’t do innovation and communication which has no meaning to the consumer: Pragya Bijalwan of Crompton: Best Media Info [Video]

Crompton Greaves Consumer Electricals has made its presence felt on all platforms that matter to the new-age consumers, as per Pragya Bijalwan, the company’s Chief Marketing Officer, who also said that from traditional modes of advertising to digital platforms, they have left no stone unturned in reaching out to the target audience. 

Crompton is reaching 60% of its audience through social media and YouTube, she stated. 

Bijalwan also spoke about Crompton’s new campaign ‘Bachat ab Sabke Budget Mein’ – which aims to bust the myth about energy efficiency fans being available only at a premium price and to spread awareness of affordable energy-saving fans. 

The campaign

Bijalwan said, “At Crompton, sustainability is one of our core agendas while providing meaningful consumer-centric innovation. Our …