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Now that Apple has officially ended its Project Titan electric car program (at least until it decides to revive it some time in the future), details about what went on and what went wrong inside the cloistered halls of Apple headquarters in Cupertino, California, are beginning to emerge.
Bloomberg News correspondent Mark Gurman has been made privy to some of those details and they describe a series of dubious decisions, and course reversals that seem contrary to the public image of Apple as a modern day tech juggernaut that has all the answers to all the questions about the future of digital technology.
Gurman says the Apple car was a case study in what happens when corporate indecision, technological challenges, and market realities combine — a wasted opportunity that set back the company’s future. Beginning in 2014, Apple developed a plan that would diversify …