https://www.hometownstation.com/podcasts/ask-brien-hydro-shot-energy-drink-february-15-2024-497085
Ask Brien – Hydro Shot Energy Drink– February 15, 2024
Today, your hosts Peter and Traci talk with Hydro Shot Energy Drink founder Wayne Lutomski. With a previous background in major beverage companies such as Pepsi, Welch’s, Gatorade and Starbucks, Wayne decided to launch a beverage brand in Hydro Shot in partnership with H2 Beverages. Hydro Shot is a functional drink that is a combination of hydrogen water and L-Citrulline which when combined with amino acids in the body produces nitric oxide. Nitric oxide is a primarily a signaler in the body which leads to vasodilation which is the relaxing of the circulatory system to help your arteries and veins relax allowing greater blood flow through the body. The drink has no sugar and 70mg of caffeine which is low compared to similar “energy” drinks on the market. Hydro Shot is focused mostly on the 55 and older group in that typically they would benefit from the perks offered by drinking Hydro Shot. He talks about how the 55 and older group is now healthier, more active and engaged and has more income than previous generations. Wayne talks with the hosts about the importance of launching a brand in any market, and finding a game you can play and win in a competitive market. They also discuss the importance of having all team members on the same page to keep the vision and values of the company on track. Go to their website DrinkHydroShot.com to learn more about their 12 day challenge and to purchase online. You can reach Wayne at [email protected]
The Ask Brien Show is sponsored by LegalStepz.com
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Ask Brien – Hydro Shot Energy Drink– February 15, 2024
https://youtu.be/_KjFGznGrV4