The History Of US Nature Preservation Sheds Light On How To Better Promote Clean Technologies [Video]

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For many readers, protecting nature is its own reward, but that’s not true for everyone. Some people get into EVs, solar, and such to save some money. Others get into it because they want the United States to be more energy independent. It’s also common for people to use clean technologies to become more resilient to disasters and emergencies. For many people, that instant burst of tire-shredding torque is to blame for that EV in the driveway. More common than any of these reasons is probably some mix of the above.

We have to appeal to people based on where they’re at, and not necessarily where we want them to be if we want to be successful promoting these technologies.

To really understand where people are at, sometimes we have to dig deeper. Things like culture, politics, and many other things definitely play a …