Rivian Surprises With 3 New Models & New Battery Technology Pictures & Tesla Comparison [Video]

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Rivian today is more or less where Tesla was 10 years ago — struggling to ramp up production and sell enough cars to finance the growth of its business. It is facing challenges Tesla did not, however. For one, interest rates are higher today than they were when Tesla was ramping up production of the Model S.

For another, the fossil fuel crowd has woken up to find that electric cars really are viable and a threat to the demand for gasoline. Like the forces of evil in The Empire Strikes Back, they are pulling out all the stops to bash EVs and promote fear and confusion among prospective purchasers of electric cars.

There is one big difference. Where Elon Musk frittered away two precious years trying to get the falcon-wing doors on the Model X to work and another four years on …